It was a great event. The first one I’ve attended. I will attend others. Here are some of my thoughts on the presentations…
Hosted by -
ROGER MARTIN, Dean, Rotman School of Management, U of Toronto and author of 5 books including his latest „The Design of Business: Why Design Thinking is the Next Competitive Advantage‰ (Harvard Business, 2009)
Presentations -
Diaminds: Decoding the Mental Habits of Successful Thinkers. MIHNEA MOLDOVEANU, Professor and Director ˆ Desautels Centre for Integrative Thinking, Rotman School of Management, U of Toronto and author of 3 books including his latest Diaminds: Decoding the Mental Habits of Successful Thinkers (Rotman/UofToronto Press, 2009)
Interestingly, I rode up the elevator with Mihnea and a gaggle of others. I did know who he was, although his hair was different than the photos I had seen of him. His talk was the essence of this ‘flipping’ mind things. Simultaneously hold to opposing thought and will yourself to flip between them.
How We Decide. JONAH LEHRER, Editor at Large, Seed magazine; Editor, Mind Matters blog, Scientific American and author of 2 books including his latest How We Decide (Houghton Mifflin Harcourt, 2009)
Jonah’s talk was a wonderful story or many stories. Lessons… emotions are the repositories or wisdom… experience is the noun of mistakes…and, the Marshmallow experiment…
Inside the Investor Mind. LISA KRAMER, Canadian Securities Institute Research Foundation Term Professor and Associate Professor of Finance, Rotman School of Management, U of Toronto
Lisa returned to Toronto for this talk from Stanford, where she’s performing science in the name of Decision Neuroscience. This was a very heady chat. Note, that if you are positively aroused, you will have a tendency to take on more risk.
Buyology: Truths and Lies About Why We Buy. GARY SINGER, CEO and Founding Partner, Buyology Inc. Marketing Neuroscience Firm
Gary’s talk was about branding, marketing and how they impact a brand.
- better insights are proactive and proprietary
- market is focused on day to day transaction activities versus transformational growth
- Look for opportunities to fundamentally tranform the organization we serve
- Today’s marketing is like an olympic skiier with one eye covered and one hand tied.
10 inputs as brand owners to strengthen to get Loyalty, Passion, Advocacy.
- Grandeur
- A clear vision
- Rituals
- Symbols
- Sense of belonging
- Sensory appeal
- Evangelism
- Enemy
- Story Telling
- Mythology
Counter Clockwise: Mindful Health and the Power of Possibility. ELLEN LANGER, Professor of Psychology, Harvard University and author of 11 books including her latest Counter Clockwise: Mindful Health and the Power of Possibility (Ballantine Books 2009)
I really enjoyed Ellen’s talk, and I think the fact that she had to exit the conference quickly to make her plane just added to why I enjoyed her message…be mindful. Some notes…
Be mindful. Notice new things, be sensitive to context and perspective, rules and routine guided, phenomenal experience of engagement.
Noticing novelty reveals uncertainty
Mindlessness. The past over determines the present.
